DESAINZ faq
Here are some of the most common questions about services, pricing, and how working with DESAINZ works.
What exactly does a graphic designer do?
It depends on the designer. At DESAINZ, I help small businesses look as good as they actually are. That means brand identity, logo design, website design, social media graphics, and more. The goal is always the same: design that works for your business, not just looks pretty.
What is brand identity and do I actually need it?
Brand identity is everything that makes your business visually recognizable. Your logo, your colours, your fonts, and how they all work together across your website, social media, and marketing materials.
Do you need it? If you want people to trust you before they even speak to you, yes. A cohesive brand tells people you are serious about what you do.
What is the difference between a logo and a brand identity?
Your logo is one piece of the puzzle. Your brand identity is the whole picture. It includes your logo, colour palette, typography, and guidelines for how everything works together.
A logo without a brand identity is like a great first impression with nothing to back it up.
How much does it cost to work with a graphic designer in Calgary?
Honestly, it depends on what you need. Here is a general idea:
Logo design: starting from a few hundred dollars.
Full brand identity: $1,500 to $5,000 or more.
Website design: $2,000 to $8,000 depending on complexity.
I do not believe in hidden fees or vague pricing. Once we talk about your project, I will give you a clear quote. No surprises.
How long does a project take?
Logo design: 1 to 2 weeks.
Full brand identity: 3 to 6 weeks.
Website design: 4 to 8 weeks.
Timelines depend on the scope and how quickly we can go back and forth on feedback. I always give you a clear timeline before we start.
How do I choose the right graphic designer in Calgary?
Look at their work first. Does it feel like something you would want for your business? Then look at how they communicate. Do they ask questions about your business and your audience before jumping into design?
A good designer listens before they create. That is how I work at DESAINZ. Every project starts with understanding your business, not just your aesthetic.
Do I get to give feedback during the project?
Always. Design is a conversation, not a one-way delivery. At DESAINZ every project includes a clear feedback process so you feel involved and confident in the direction before anything is finalized.
Do you work with clients outside of Calgary?
Yes, all the time. DESAINZ is based in Calgary but I have worked with clients from across Canada, the USA, Indonesia, and China. Everything runs smoothly online. Distance has never been a problem.
What industries do you work with?
Small businesses across the board. Food and beverage, health and wellness, professional services, e-commerce, hospitality, real estate, media, podcasts, and more. If you are a small business owner who wants to look professional and trustworthy, we can work together.
Do you build websites too?
Yes. DESAINZ designs WordPress websites for small businesses. Clean, mobile-friendly, and built to actually convert visitors into clients. Every website includes basic on-page SEO. No templates, everything is custom.
How do we get started?
Simple. Fill out the contact form at desainz.com. I will get back to you within 1 to 2 business days and we will have a quick chat about your project, timeline, and budget. No pressure, just a real conversation.
Who owns the files when the project is done?
You do. Once the project is complete and payment is received, all the final files are everything you need for print and digital including PNG, JPG, PDF, and vector files.
Can you redesign my existing logo or brand?
Yes. Whether you want a full rebrand or just a refresh, I can help. We start by looking at what you have and figuring out the best path forward for your business.
Why DESAINZ?
Because you work directly with me, Linda, on every single project. No junior designers, no handoffs, no automated process. Just focused, personal design work for your business. I genuinely care about getting it right for you and I treat every project like my own.
Do you offer affordable options for small businesses?
Yes! We offer Canva-ready brand kits that are affordable and easy to use. Perfect for small businesses who want a professional look without the cost of custom design. See brand kits here.
Do you understand the Calgary market if you work with international clients?
Yes. While DESAINZ works with clients internationally, every project is built around your specific business, audience, and local market.
For Calgary-based businesses, this includes understanding your industry, competitors, and how your brand should position itself locally. Working across different markets also brings a broader perspective, helping create brands that feel both relevant and competitive in Calgary.
What is the process of working with DESAINZ?
The process at DESAINZ is designed to be simple, clear, and organized from the start.
It begins with a short intake form where you share details about your business, goals, and what you’re looking to create. This helps ensure every project starts with the right direction and understanding.
Once the project scope is confirmed, a 50% deposit is required to begin. A simple agreement is also provided to outline the scope, timeline, and deliverables, so everything is clear before moving forward.
From there, the process moves into concept development, design, and refinement, with clear communication at each stage. You’ll have the opportunity to review and provide feedback before finalizing the work.
Once everything is approved, the remaining balance is due. Final files are then delivered and ready for use across your business.
All payments are non-refundable, as time and work are allocated to each project from the beginning. The goal is to keep the process smooth, collaborative, and aligned with your goals.